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Sales + Marketing - Online Courses

These online courses are 6 weeks long, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week. You are not required to be online at any specific time. You register and pay on our website and instructions on how to access your course will be emailed to you immediately after registration.



Note - The PMBOK is changing, clients interested in project management courses should review the details and recommendations regarding the Sixth Edition of the PMBOK Guide.
Effective Selling

Effective Selling

$190 + applicable tax



The goal of Effective Selling is not to teach you how to make a sale today, but to help you discover how you can easily convert a potential customer into a long term asset. Effective Selling will help you lay the groundwork for repeat business and your future success. In sales, there are no quick fixes. However, with the knowledge, planning skills, communication techniques, and the understanding of human nature that you will gain from this course, your sales will grow as if by magic.

Week 1 Wednesday - Lesson 1

Laying the Groundwork
This first lesson lays the groundwork for successful sales. We'll review some basic sales terminology and talk about how it relates to your profession. You'll learn about appropriateness and how it can be a powerful tool for your success. This lesson will start the new salesperson off with the right tools to succeed.

Week 1 Friday - Lesson 2

Itineraries, Sales Call Reports, and the Customer Database
In this lesson, we'll talk about itineraries, sales call reports, and the customer database. Nothing is more important in sales than tracking your progress, your customers, and your prospects. Preparation and record keeping will keep you one step ahead of the competition. You'll also learn how to schedule follow-up calls to avoid letting potential sales pass you by.

Week 2 Wednesday - Lesson 3

Selling Yourself, Your Company, and Your Product
To be successful in sales, you must learn to sell three things: Yourself, your company, and your product. In this lesson, you'll learn the importance of all of these, and you'll learn how to make them work in your favor. And no matter how good you are in sales, you will eventually experience a sales slump. You'll learn the simple steps to work through this slump and come through it in a stronger position.

Week 2 Friday - Lesson 4

Communication Skills
If you can't communicate, you can¹t sell. That's why communication is the focus of this lesson. You will learn how to effectively communicate with your customers and prospects in order to minimize problems and maximize customer loyalty. Just as important is your communication with your own company. Stop problems before they start, and your sales will increase dramatically.

Week 3 Wednesday - Lesson 5

Developing Effective Sales Presentations
In the first four lessons, we laid out a strong foundation for your sales efforts. In this lesson, you'll learn how to develop your sales presentation. A good sales presentation can mean the difference between making the sale and going home empty-handed. Learn how to guide the prospect to placing the order by using these proven techniques.

Week 3 Friday - Lesson 6

Recognizing Personality Types
You'll encounter seven different types of personalities during your sales career, and you'll meet them all in this lesson. Who are they? How can you identify them? How can you relate to them? Most important, how can you sell to them? In this lesson, we'll talk about how to identify which personality type you're dealing with so you can develop a unique selling strategy for each of them.

Week 4 Wednesday - Lesson 7

Presentations for Different Personality Types
Knowing how to create an effective presentation, and how to identify the different personality types is essential knowledge. In Lesson 7, you'll learn how to apply the knowledge you gained in the previous two lessons. You'll learn how to modify your presentation to meet the expectations of each of the personality types-a recipe for success!

Week 4 Friday - Lesson 8

Closing the Sale
The ultimate goal of the salesperson is to make-or close-the sale. There are six basic types of closes, and in this lesson we'll discuss them all. More importantly, you'll learn how to put each type to use for the greatest effect.

Week 5 Wednesday - Lesson 9

Converting Customer Complaints to Delight
When is an unhappy customer a great sales opportunity? All salespeople will have to deal with customer complaints at one time or another, but few know how turn a complaint into a powerful sales tool. By properly handling these complaints as they arise, you can turn a customer complaint into customer delight.

Week 5 Friday - Lesson 10

Effective Negotiation
Can you negotiate a contract that pleases your customer and increases your total sales and profit? Of course! In this lesson, you'll learn the techniques of successful negotiation. There really is a win/win solution, and you'll learn how to find it in this lesson.

Week 6 Wednesday - Lesson 11

Dealing With Your Competition
It may seem that your competitors are always bigger, faster, cheaper, or smarter than you are. But the fact is, they aren't. In Lesson 11, we'll discuss ways you can find out what your competition is up to and how to use this knowledge to your advantage.

Week 6 Friday - Lesson 12

Difficult Situations
In our final lesson, we'll delve into some big questions that salespeople must ask themselves. How do you deal with the customer that won't return your calls? How important are ethics in the world of sales? How do you deal with the seemingly constant rejection? We'll ask-and answer-them all in this lesson.

Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018
Managing Customer Service

Managing Customer Service

$190 + applicable tax



As someone who participates in delivering high levels of customer service, you're an important ambassador for your organization. But do you truly feel empowered and capable of delivering top-notch customer service?  In this six-week online course, you'll discover a number of dynamite methods to bring out your best and also do the same for the people you work with. You'll learn how to measure customer service—from your company's point of view and from the customers—and discover how to anticipate the needs of your customers. As an added bonus, you'll unlock the power of leading by example and setting new trends for customer service in your business.

You may already understand that top-notch customer service begins with knowing your customers and their needs, but do you know how to evaluate those customers, or better yet, what to do with the data once you have it? We'll take a look at that, as well as identify how your customer service stacks up right now, and how you can build on even the sharpest of service policies. Plus, you'll learn how to communicate, resolve complaints, and build long-lasting customer service programs, all in six easy weeks.


Week 1 Wednesday - Lesson 1

Winning Customer Service
Do you know what winning customer service looks like? If you're like most of us, you know it when you see it, but you may not be able to replicate it easily within your organization. Well, that will soon change as you learn what it takes to provide the best service the first time.

Week 1 Friday - Lesson 2

Customers Revealed
Customers are complex and multidimensional. But the success of your organization depends on how well you understand what customers want and meet their needs. So let's get to work finding out who your customers are and how you can serve them best.

Week 2 Wednesday - Lesson 3

Customer Expectations
If you've ever handled a customer complaint, you know how expectations play a large role in ultimate customer satisfaction. Learn what motivates customers and the best way to appeal to them the right way, the first time.

Week 2 Friday - Lesson 4

Customer Service: Why Do It?
A lot of organizations still have the so what mentality when it comes to superb customer service. But you won't be one of them, will you? There are a lot of benefits to ramping up your customer service, the least of which is making your current customers happy. Discover the secrets today.

Week 3 Wednesday - Lesson 5

The Decline (and Revival) of Customer Service
If you're like a lot of people, you've probably noticed that in some places, on some days, customer service seems to be a laughable misnomer. Ironically, the better our service, the greater our collective expectations for high quality follow-through and innovation. Learn about the decline and revival of customer service and see what you can do to capitalize on consumer expectations.

Week 3 Friday - Lesson 6

Moving Forward With The Four P’s
Customers are happy when they get the right combination of product, price, and information. When you make the product available at the right time and place, you have a winning marketing mix—also known as the 4P's (product, price, place, and promotion). Today, you'll see how you can help your organization grow by harnessing the power of the P.

Week 4 Wednesday - Lesson 7

Traits of Outstanding Customer Reps
You may know already which of your reps are top performers, and which of them are lackluster. But do you know how to cultivate the best qualities in every rep on your team? You will after reading this lesson! Unlock the secrets to dangerously efficient and friendly customer service today.

Week 4 Friday - Lesson 8

Measuring Customer Service
It's great to know how to cultivate better service and how to pick the right team members, but it's also important to know how you measure the customer service you already provide every day. Join us for a simplified, user-friendly tour of the measurements and math behind your customer service counter.

Week 5 Wednesday - Lesson 9

Customer Service Communication
Your success in satisfying customers largely depends on the level of your communication skills. So in this lesson, we'll discuss the importance of clear and direct communication. Plus, you'll find out how to solve communication problems, especially the ones that happen all the time when you're doing business over the phone.

Week 5 Friday - Lesson 10

Helping Upset Customers
Today, you'll learn how to revive a troubled customer service program, deal with upset customers, and use technology to simplify your job duties. We'll also go over the steps to take when you face a difficult customer and review the use of call centers, e-mail, and the Internet.

Week 6 Wednesday - Lesson 11

Motivating Your Team Part I
Your team of customer service personnel could probably stand a little more training and a lot more encouragement. Luckily, you'll soon know how to take your employees to the next level with motivation strategies that really work.

Week 6 Friday - Lesson 12

Motivating Your Team Part II
As we close our course, it's important to reflect once again on how vital our customer service reps are to the company. Learn the best ways to reward and motivate them to treat their jobs as careers, and their customers as friends. As we all know, you only have one chance to make a first impression, and you don't want to waste it being busy or rude!

Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018
Marketing Your Business On The Internet

Marketing Your Business On The Internet

$190 + applicable tax



Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Week 1 Wednesday - Lesson 1

Businesses on the Web
With millions of pages already on the Web and more posted online every day, getting your Web site noticed isn’t easy. When students ask me what they can do to increase traffic to their sites, I encourage them to learn all they can about Internet marketing. In this lesson, you’ll receive a brief introduction to the Internet, learn the difference between e-commerce and e-business, and explore different types of business sites on the Web.

Week 1 Friday - Lesson 2

Web Presence
The terms "Web site" and "Web presence" can be used interchangeably, but there's a subtle difference. In this lesson, you’ll learn how to establish a Web presence. In order to do that, you’ll need to understand your goals and your customers’ needs and interests, accurately identify your target audience, and establish a market position that makes you stand out from the crowd. We'll go over how to do all of that in this lesson.

Week 2 Wednesday - Lesson 3

Domain Names and Search Engines
In today's lesson, you’ll discover the importance of selecting the right domain name for your site. You’ll also find out how search engines work. And you’ll understand how you can use what you learn to drive visitors to your Web site.

Week 2 Friday - Lesson 4

Web Site Optimization
High-quality content will keep visitors at your site longer and encourage them to return more often. In this lesson, you’ll learn the importance of helpful, informative, educational, entertaining, or useful content. You’ll also discover how search engines use the following factors to determine ranking in response to a query—text viewable on the screen, code not viewable on the screen, and external factors.

Week 3 Wednesday - Lesson 5

The Internet’s Impact on the Marketing Mix (4 P's)
In this lesson, you’ll discover the elements that make up "The Marketing Mix"—the four Ps. You’ll learn how the elements of product, price, place, and promotion relate to each other and to your target audience.

Week 3 Friday - Lesson 6

Web Analytics
Today, you’ll learn how to develop a message that will cause the members of your target audience to take the action you want. And you’ll become acquainted with online strategies you can use to advertise your Web site, products, and services.

Week 4 Wednesday - Lesson 7

Online Advertising
Today you'll learn how to develop ads that inspire your target audience to take the action you want. And you'll understand how to advertise your web site using search engine (PPC) advertising, banner advertising, and more.

Week 4 Friday - Lesson 8

E-mail Marketing
In spite of the growing number of junk e-mail messages filling in-boxes, e-mail is a thriving medium. So it’s important to understand how you can use e-mail marketing to keep current customers and acquire new ones. In today's lesson, we’ll examine ways that you can use e-mail to promote your business.

Week 5 Wednesday - Lesson 9

Creating Site Stickiness Through Content
If you want visitors to spend more than 30 seconds at your Web site, you'll need to make it interesting, entertaining, and informative. The factor that causes visitors to spend more time at your site is called "stickiness." In this lesson, you’ll learn the advantages of building a sticky site. You’ll also learn how to use content to make your Web site sticky.

Week 5 Friday - Lesson 10

Creating Site Stickiness Through Community
In the previous lesson, you learned to build site stickiness through the use of content. In this lesson, you’ll learn to build site stickiness through community. You’ll also become acquainted with synchronous and asynchronous tools you can use to develop a community experience for your visitors.

Week 6 Wednesday - Lesson 11

Creating Site Stickiness Through Commerce
The last element you can use to build site stickiness is commerce—in this case, e-commerce. You’ll learn how to use commerce to keep visitors at your site longer and return more often. In this lesson, you’ll become acquainted with technology you can use to create an online store, including online catalogs, shopping cart software, and online payment systems.

Week 6 Friday - Lesson 12

Completing Your Internet Marketing Plan
In our final lesson, you’ll have the opportunity to pull together all of the information you gathered during this course to complete an Internet marketing plan. To help you do this, I’ll provide you with an Internet marketing plan checklist and samples of the following documents: Internet marketing plan outline, a calendar, and a budget spreadsheet. You'll want to use this opportunity to complete an Internet marketing plan that you can use to promote your business.

Completion of Richard Blum's Designing Effective Websites online course (or equivalent experience) and Craig Power's Creating Web Pages online course (or equivalent experience) is helpful but not required.



Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018
Marketing Your Nonprofit

Marketing Your Nonprofit

$190 + applicable tax



Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?

In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals.

Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.

Week 1 Wednesday - Lesson 1

Nonprofit Marketing Defined
In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. This will all be important to you because it will help you understand the role that marketing plays in your nonprofit organization and the benefits it can bring to those you serve.

Week 1 Friday - Lesson 2

Setting Goals
In today's lesson, we'll explore how and why nonprofit marketing succeeds. You'll learn to tie benefits to features to create a winning marketing program for your organization. I'll show you how to set marketing goals and objectives—no more guessing for you! You'll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you'll think like a professional marketer, ready to take on any challenge.

Week 2 Wednesday - Lesson 3

Positioning Your Nonprofit
Four marketing techniques work great in helping nonprofits find their niche, and they're all virtually free! We'll go over all four of them in today's lesson. You'll also learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. I'll show you how to apply these marketing tools to help your organization stand out, creating a platform where your organization can proudly show its stuff!

Week 2 Friday - Lesson 4

Market Readiness
In today's lesson, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion. A marketing audit is a reality test. You'll assess in detail what it will take to achieve your agency's marketing goals, and how your existing programs are serving your organization. I'll show you why it's best to see that what you thought was pure genius, really is pure genius—or not. Armed with this information, you'll be ready to begin developing your actual marketing plan.

Week 3 Wednesday - Lesson 5

Marketing Strategies
Successful nonprofits either intuitively or implicitly have a strategy. And they'll use it for one purpose only: To help the nonprofit do a better job of getting to where it wants to go. In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. This is a powerful lesson that creates another practical and informative management tool for your marketing efforts.

Week 3 Friday - Lesson 6

Advertising and Promotion
Once the word is out that your agency has money to advertise, you become fair game for every ad salesperson out there. Considering the money you invest in advertising isn't your own and you have to justify your expenses, it's prudent to know something about what works best and why. This lesson provides timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

Week 4 Wednesday - Lesson 7

Advertising and Marketing on the Internet
There's so much to learn about marketing and advertising on the Internet that I could write a whole class on it. In this lesson, I'll provide you with an introduction to this fascinating subject, and I'll give you three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. With just these three tools, you can build an Internet strategy that is second to none.

Week 4 Friday - Lesson 8

Marketing and Volunteers
In today's lesson, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Week 5 Wednesday - Lesson 9

Publicity, Media, and Public Relations
Today, we'll look at three different ways to get your message across to the public: PR, media outreach, and publicity. Each is unique in its own way, but they all blend harmoniously in the end to bring forth a brilliant program that will get your nonprofit noticed!

Week 5 Friday - Lesson 10

Developing Your Own Market Plan
Marketing professionals understand the importance of marketing plans. But not everyone in your nonprofit is a marketing professional, nor does everyone always think like a marketing professional. To some, writing a marketing plan is a waste of time. In this lesson, you'll understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

Week 6 Wednesday - Lesson 11

Developing a Promotion Plan
In today's lesson, we'll follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. We've been building up to this lesson for five weeks. Here's where you'll put everything together and learn to promote the most important thing on your mind—your nonprofit.

Week 6 Friday - Lesson 12

Evaluating Your Marketing Efforts
Your board and membership have expectations for what your marketing program should be doing and what constitutes success. But these don't always coincide with how marketing really works and what role it actually plays in promoting your agency. These disconnects can spell trouble, often raising doubts about how well either side is tuned in to the realities of how an effective marketing program actually works. In our final lesson, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program. We'll look at why you need to evaluate your program and how to do it.

Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018
Professional Sales Skills

Professional Sales Skills

$190 + applicable tax



Today, there are no shortages of opportunities for skilled salespeople. In good times or bad, companies never stop looking for sales representatives that can help them meet their financial goals. If you've always dreamed of becoming successful in sales, this course is exactly what you need. You'll learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and more!

Week 1 Wednesday - Lesson 1

Overview
During our first lesson, we'll unlock the secret to your success as a sales professional. There's no magic in this procedure, and you're not predestined for success or failure. Good sales reps aren't born that way. This course will guide you to success in your sales efforts via planning, hard work, feedback, and practice.

Week 1 Friday - Lesson 2

Time management
In this lesson, we'll examine three major components of a successful time management program: setting priorities, planning your time, and using commercially available time management tools. Mastering those concepts will enable you to build a meaningful time management system and integrate it into your schedule. Granted, many people have demands on their time that don't allow them all the flexibility they would like, so we'll spend some time discussing that, too.

Week 2 Wednesday - Lesson 3

Marketing
Your sales process begins with marketing. So in this lesson, we're going to sharpen our skills in basic marketing techniques. We'll talk about how to get off to the right start, and then we'll build on that by examining cost versus benefits. Finally, we'll explore tactics associated with tracking the results of your marketing efforts.

Week 2 Friday - Lesson 4

Prospecting
Most new sales reps are intimidated by the thought of prospecting. In today's lesson, you'll gain the basic tools that you need to excel at the art of prospecting to help you become the best prospector in your company. There are a variety of ways to prospect, including using the phone, direct mail, faxing, e-mails, and old-fashioned cold calling. We'll discuss the basic components of each in this lesson, and you'll learn how to maximize your time while prospecting. After today's lesson, I hope you'll see that prospecting isn't just easy to do—it can also be quite enjoyable!

Week 3 Wednesday - Lesson 5

Pipeline management
In this lesson, we'll address the challenge of pipeline management by exploring three important areas. First, we'll discuss how to create your first pipeline management system. Next, we'll go further into the details of a prospect database—the core of your pipeline management system. Finally, we'll identify and define the key components of your system.

Week 3 Friday - Lesson 6

The Initial Call
In this lesson, we'll focus on an innovative approach in the sales world, called the "initial call." If you must select a single lesson in this course to master, this would be the one! As we go through this lesson, we'll begin by studying the structure of your first call. Second, we'll talk about a unique approach called a "site study" that will help move you toward closing the sale. Finally, we'll talk about preparing for the next step in the sales process.

Week 4 Wednesday - Lesson 7

Proposals
Today's topic is intended to give you the material you need to separate you from the majority of your competition by helping you with the art of executing a professional proposal. The first step is creating the proposal. There's a methodology to professional proposal creation, and in this lesson, you'll learn all the information you need to know to develop top-notch proposals. Proposal refinement and delivery are also important parts of, the process, and we'll go over those in detail, too.

Week 4 Friday - Lesson 8

Presentations
A lot of sales professionals say that presentations are the most enjoyable part of the sales cycle. When you hire into a new company, this may be what they teach you first. Everyone is (or should be) proud of their product or service, and so they're excited to share it with others. In today's lesson, we'll go over how to develop the most effective presentation techniques—the ones that will give you the greatest chance of winning the sale. We'll start by discussing presentation options, then we'll move on to the structure of your presentation. Finally, we'll examine some of the presentation tools available to you.

Week 5 Wednesday - Lesson 9

Negotiating
This lesson will focus on the art of negotiating in the sales process. Sales negotiations are quite different from standard negotiations because you, the sales representative, are always doing a fine balancing act, trying to sell your prospect while negotiating a win-win-win situation. Sometimes the negotiating process can cause conflicts, so in this lesson, we'll discuss how to identify and deal with these conflicts.

Week 5 Friday - Lesson 10

Closing the account
If you were to ask professional sales reps about the aspect of sales they dread the most, a good percentage would respond, "Closing the sale!" However, if you were to ask the same professional sales reps about the aspect of sales they enjoy the most, an equal percentage may very well reply, "Closing the sale!" Why is there such a difference? The answer can be summarized in three words: training, confidence, and technique. By the time you finish this lesson, you'll be equipped with all three.

Week 6 Wednesday - Lesson 11

Account management
The greatest resource any sales representative will ever have is a current list of customers. The company probably expended a great deal of effort and expense into acquiring these clients, so it makes sense that you should put a good deal of effort into retaining these clients. In this lesson, we'll discuss how to protect this valuable asset. Most people think of their clients in the singular sense of people who are currently using their products. You should try to expand this thinking to include all people who have used your products or services. If they made a decision to buy your product at some time in the past, they remain your odds-on favorites to buy again in the future.

Week 6 Friday - Lesson 12

Putting your Sales Plan into action
In our final lesson, we'll go over the major components of your secrets to sales success. If you've paid close attention to all the basics that we covered in the previous lessons, you already know these secrets. By developing a comprehensive action plan that incorporates these strategies into your daily activities, you'll ensure your long-term success in the world of sales.

Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018
Small Business Marketing On A Shoestring

Small Business Marketing On A Shoestring

$190 + applicable tax



When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.  

As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! 

With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. 

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

 

Week 1 Wednesday - Lesson 1

Creating a Marketing Strategy
If you own a small business and need to stretch your marketing dollars, you’ve come to the right place! In today’s lesson, you’ll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

Week 1 Friday - Lesson 2

Getting Customers to Notice You
The first step in successful marketing is getting people to notice you—and today, we’ll look at three ways to achieve that goal. We’ll start by talking about how to create a great first impression, both in person and through your brand. Next, you’ll find out how to position yourself as an expert in your field. And finally, we’ll talk about using the media to promote your business.

Week 2 Wednesday - Lesson 3

Leveraging Others
Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you’ll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, we’ll talk about enlisting other people in your place-based marketing and word-of-mouth campaigns.

Week 2 Friday - Lesson 4

Creating a Web Site Designed to Sell
These days, a Web site is an essential marketing tool for any business. And here’s the good news: You can create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll find out how in this lesson—and you’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.

Week 3 Wednesday - Lesson 5

Driving People to Your Web Site
When you’re done creating your Web site, it’s time for the next step: drawing traffic to it. In today’s lesson, we’ll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Week 3 Friday - Lesson 6

Finding Leads and Encouraging Sales
Successful business owners master the art of finding and cultivating leads, and that’s what we’re going to talk about today. We’ll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and we’ll talk about the pros and cons of e-mail and direct mail marketing. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.

Week 4 Wednesday - Lesson 7

Encouraging Repeat Business and Referrals
Congratulations: You’ve scored a sale! Now, how can you keep your new customer coming back for more? In this lesson, we’ll talk about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and finally, we’ll talk about capturing your customer information in a database.

Week 4 Friday - Lesson 8

Understanding Projections and Timing
Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some up-front analysis—and that’s what we’ll talk about today. When you complete today’s lesson, you’ll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you’ll learn why integrated marketing gives you the best results, and you’ll find out how to schedule a full year of marketing activities easily and efficiently.

Week 5 Wednesday - Lesson 9

Targeting Your Marketing
Sure, you want everyone to buy your product—but when you’re marketing, it pays to be exclusive. Today, you’ll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you’ll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

Week 5 Friday - Lesson 10

Creating Your Key Selling Messages
In this lesson, we’ll talk about key selling messages—those alluring words that overcome potential buyers’ objections and make them want to make a purchase immediately. You’ll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you’re done, you’ll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Week 6 Wednesday - Lesson 11

Setting Your Goals and Finalizing Your Marketing Plan
Today, it all comes together! First, you’ll create the two final elements of your marketing plan: your business goals and your marketing goals. You’ll discover how to create goals that are clear-cut, realistic, and measurable, so you’ll be motivated to meet (or even exceed) the targets you set.  After that, you’ll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you’ll be ready to take your prospective buyers by storm.

Week 6 Friday - Lesson 12

Tracking Your Results
In our final lesson, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits. You’ll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you’ll discover different ways to track your campaigns—including the campaigns you might think are “untrackable.”

Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Dec 13, 2017Jan 17, 2018Feb 14, 2018Mar 14, 2018Apr 11, 2018