The Internet - Online Courses

These online courses are 6 weeks long, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week. You are not required to be online at any specific time. You register and pay on our website and instructions on how to access your course will be emailed to you immediately after registration.



Achieving Top Search Engine Positions

Achieving Top Search Engine Positions

$190 + applicable tax

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.

In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

 

Week 1 Wednesday - Lesson 1

History of Search Engines and Directories
SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. We'll discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Week 1 Friday - Lesson 2

Understanding How Search Engines Work
How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and we'll discuss some super-savvy search secrets!

Week 2 Wednesday - Lesson 3

Creating Killer Keyword Lists
You want your website to appear at the top of the SERPs . . . but which keywords will people search for to find your site? In Lesson 3, we'll discuss ways to find potential keywords. You'll begin your research with offline methods, and then you'll use online methods to expand your list. And you'll learn how misspellings can actually help you!

Week 2 Friday - Lesson 4

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Week 3 Wednesday - Lesson 5

Important HTML Tags to Master
It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. We'll discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Week 3 Friday - Lesson 6

Content Layout and Keyword Usage
We've talked about attracting people to your site, but how do you keep them interested? In Lesson 6, you'll learn the secrets of creating quality content . . . legally and for free. Also, you'll find out where to place a primary keyword within a Web page, and you'll use keyword density analyzers to determine how often your primary keyword should appear.

Week 4 Wednesday - Lesson 7

Web Hosting, URLs, and Mobile Optimization
Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, we'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Week 4 Friday - Lesson 8

Spamming Tricks to Avoid
People often use deceptive techniques to get search engines to list their sites. In this lesson, we'll examine many of these techniques and discuss why you shouldn't use them. You'll learn about keyword overuse, invisible text, and improper comment tag use. We'll also discuss Web page cloaking.

Week 5 Wednesday - Lesson 9

Submitting Your Site
You've optimized your Web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! We'll discuss manually submitting your site to individual engines. We'll also explore multiple submission services, and you'll learn to create and submit XML sitemaps.

Week 5 Friday - Lesson 10

Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. We'll discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. We'll also introduce you to Google Analytics, which can give you vital data—for free—about visitors to your site.

Week 6 Wednesday - Lesson 11

Powerful Online Promotion Techniques
In Lesson 11, we discuss powerful online promotion techniques. You'll learn how quality inbound links can help you. And we'll talk about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Week 6 Friday - Lesson 12

Effective Offline and Online Promotion Techniques
Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. We'll discuss ways of monitoring your offline promotions, plus we'll talk about "link baiting" techniques that are ethical and that work.
An interest in learning how to get more search traffic to a website.
Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Sep 11, 2019Oct 16, 2019Nov 13, 2019Dec 11, 2019Jan 15, 2020Feb 12, 2020
Using Social Media in Business

Using Social Media in Business

$190 + applicable tax

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

Course Revised April 2016

Week 1 Wednesday - Lesson 1

Developing a Social Media Foundation
In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Week 1 Friday - Lesson 2

Creating Your Social Media Strategy
Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.

Week 2 Wednesday - Lesson 3

Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Week 2 Friday - Lesson 4

Crafting High-Quality Content
In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.

Week 3 Wednesday - Lesson 5

Facebook
Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

Week 3 Friday - Lesson 6

Twitter
In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.

Week 4 Wednesday - Lesson 7

LinkedIn
In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.

Week 4 Friday - Lesson 8

Pinterest
In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.

Week 5 Wednesday - Lesson 9

Google+
In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.

Week 5 Friday - Lesson 10

Social Media Automation
In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Week 6 Wednesday - Lesson 11

Social Media and Your Team
In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Week 6 Friday - Lesson 12

Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.
Course Details
This course is fully online, you require internet access and an email account. The course duration is 6 weeks, followed by a 2-week period to complete the final exam (online, open book). Lessons are released on Wednesdays and Fridays of each week, for a total of 12. You are not required to be online at any specific time.

In addition to the specific lesson content, there is a discussion board with each lesson and often there is an optional assignment to apply the learning.

Following each lesson, there is a short multiple choice quiz. Your score on these quizzes does not count towards the final mark but completing these helps solidify your learning as well as prepare you for the final exam.

The final exam is an open-book, multiple choice exam and you need to achieve a minimum of 65% on the final exam to pass the course. There is only one opportunity to pass the exam. A certificate of completion from Ed2Go is available for printing immediately upon successful completion of the course and a certificate from the University of Waterloo will be mailed typically 4-6 weeks later.

Certificates
Many of the Ed2Go courses are eligible towards the various online certificates offered by Professional Development.

Choose your course start date:

Sep 11, 2019Oct 16, 2019Nov 13, 2019Dec 11, 2019Jan 15, 2020Feb 12, 2020