Sales and Marketing Fundamentals Certificate - Online

When you complete this certificate you'll have developed powerful skills and techniques to compete more effectively, even with a limited budget. You'll discover how to turn prospects into buyers, how to think strategically about sales and marketing, how to build an online brand identity, and more!

Before you know it, you'll have the skills and knowledge you need to develop a winning sales and marketing plan for your own business.

Complete the following courses:

Courses are not eligible to be used for more than one certificate; Effective Selling can be used for either the Customer Service Certificate or the Sales and Marketing Fundamentals Certificate but not both.

Note – All courses must be taken through Professional Development at the University of Waterloo in order to be eligible for the certificate from Professional Development.

Each course is 6 weeks long, followed by a 2-week period to complete the final exam (online, open book) and you are not required to be online at any specific time. Lessons are released on Wednesdays and Fridays of each week. For planning purposes we suggest setting aside 2 hour per lesson as a starting point.

To register, click the course links above and select a start date. Instructions on how to access your course will be emailed to you immediately after registration. It is best practice to enroll for no more than 2 courses with the same start date to achieve the highest learning outcome.

When completed
Email with the following and we will email the certificate to you:

  • your name
  • certificate nam,
  • courses completed (names and dates)