Social Media For Business Performance Certificate

Develop Successful Social Media Strategies

Social media is an exciting way to build your career. It is the modern way for businesses and brands to connect with consumers and have two-way conversations. The Professional Development Social Media for Business Performance Certificate is a highly interactive certificate that will teach you how to improve your organization’s performance through social media. Get the latest knowledge and skills to set yourself apart and advance your career.

Organizations today strive to be more efficient and more effective. Social media can enable an organization to be more productive, build relationships, and positively affect the bottom line. Be a part of your organization’s social media and business performance success.

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Certificate Details

FORMAT  Online

DURATION  10 weeks

WEEKLY COMMITMENT  10-12 hours

NEXT START DATE(S)  October 7, 2019

PRICE  $1,490 CAD (+ applicable taxes)

WITHDRAWAL AND REFUND POLICY  Email makeithappen@uwaterloo.ca before the Social Media for Business Performance start date to receive a 100% refund.
No refunds will be given on or after the course start date.

Curriculum at a Glance

Topics will include:
  • Introduction to Enterprise Social Media
  • Employee Involvement
  • Customer Engagement
  • Product Development and Design
  • Supply Chain Management
  • Social Media Metrics
  • Marketing
  • Future Development
  • Whole Enterprise Social Media
This highly interactive online certificate features:
  • course blog contributions
  • enterprise strategy online discussions
  • networking on the Internet to promote the course blog
  • monitoring blog traffic
  • live seminars
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"The highlight was the practical experience I was able to gain...I walked away with a greater appreciation for how social media can assist us in meeting our communications objectives."
SUSET SILVA - Communications Manager, Peel Children and Youth Initiative

Frequently Asked Questions

Are there prerequisites required to enrol?
No.

What are the requirements?
You must commit 10-12 hours per week and participate regularly. There will be a final grade assigned based on participation in the weekly activities.

Who should take this?
Professionals from a wide variety of fields and organizations, including: universities, insurance companies, municipal and regional government, non-profits, hospitals, banks, hotels, IT, retail, telecommunications, manufacturing and many more.

When are the live seminars?
The live seminar will be held on Thursdays evenings at 6:15 pm EST

Are the online seminars and video sessions available outside 9 to 5 work hours or do I need time during my work week to participate?
You can access the course content any time of the day. Online seminars will be archived for later viewing if you are not able to attend the specified time.

When do I receive a receipt?
Your official receipt will be delivered to you by email.

Topic Activities
Introduction to Enterprise Social Media Introduce Yourself
Live Seminar
Employee Involvement Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Customer Engagement Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Product Development and Design Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Supply Chain Management Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Social Media Metrics Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Marketing Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Future Development Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Whole Enterprise Social Media Live Seminar
Social Media Case Studies
Whole Enterprise Social Media Canvas
Course Wrap-up Live Seminar
End of Program Survey

Questions?

Send us your inquiry and a representative will contact you within 2 business days.

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